Campaign launch is only the first step of successful campaigns. Once campaigns launch in market, AutonomyWorks monitors delivery, pacing, and performance in order to optimize performance and results.

  • Validation – Throughout a campaign, creatives, links, and tags must be reviewed to ensure proper functioning. We validate launch within hours and monitor functioning every day or week through campaign completion.
  • Performance – Optimizing platform, placement, and creative performance requires consistent review and evaluation. We oversee dozens of multi-platform campaigns with optimization and performance tuning.
  • Pacing – Over/underdelivery and incorrect flighting can result in inconsistent spend and poor results. We review and manage pacing for large campaigns and replan impressions to align with spend-to-date and campaign objectives.