The Client:
iCrossing is a global digital marketing agency that combines proprietary technology with top talent to build connected brands that deliver results.
Client Need:
Business growth and increased client sophistication were driving growing complexity in display advertising campaigns. The iCrossing media team needed a solution that freed its experts to build strategies while maintaining exceptional executional quality.
AW Solution:
AutonomyWorks took over core ad ops functions (e.g. trafficking, tagging, creative swaps) for major display clients. We coordinate directly with iCrossing media and trafficking teams to ensure quality and accuracy. Together, we have built processes and tools that ensure clear communication across multiple offices and teams.
Results:
AutonomyWorks supports more than twenty display clients. We manage more than 120 requests per month – with an average turnaround time of less than 24 hours.