The Client:
Razorfish is a full-service digital agency at the intersection of creativity, media, and technology. Razorfish creates experiences that build businesses.
Client Need:
Razorfish search teams were looking for a partner to support the management of large, sophisticated campaigns. Even with the use of automated tools, these campaigns required significant effort for implementation, validation, and optimization.
AW Solution:
AutonomyWorks supports several search teams with optimization and validation reports. Each month, we validate hundreds of campaign to confirm set-up and in-market performance. In addition, we support financial management and pacing optimization.
Results:
AutonomyWorks has enabled Razorfish account teams to refocus on critical analysis and campaign improvement rather than tactical efforts.